Here are some SEO (Search Engine Optimisation) best practices and recommendations for improving and enhancing your Web Pages so that they appear higher in Google Search Results.
To begin, you have various fields in the web page settings to help you boost your website ranking:
1. Page's title
This is a required field that will include the simple English title of the page.
Use it to your advantage: don't leave a single page without it since the material will be used by search engines to better categorise your site.
Use six to ten words to describe the text (make sure that they contain 1 or 2 keywords and try to make it no longer than 75 characters).
Avoid using special characters, which might cause search engines to become confused and have a detrimental influence on your website's rating.
Avoid using the same term in the title too many times.
This is a straightforward tweak that will help you better define your web page so that search engines can index it more effectively.
2. Keyphrases
This field is optional, although it is suggested because it is used by several search engines. It will provide a list of the main terms that describe the content of your page, separated by commas. Here are some pointers on how to get the most of it:
Make a list of 6-10 keywords.
Repeating the same keyword or variations of the same term is not a good idea (a search engine will consider the words "Management", "Manager", "managing", and "manage" as the same one because it has the same stem... which will be considered spam).
Make a list of characterising terms that are critical to the text.
3. A brief description
This is a broad description of your web page's content. It may be utilised and shown as a description of the page beneath the link to it in some instances. This area is optional, and if you leave it blank, CampusGroups will automatically produce a short description of the material. Here are a few pointers for the description section:
Use some of the keywords you listed, but not excessively.
Keep it brief but descriptive: your description should be between 60 and 200 characters long.
4. Index of Robots
This optional form is used to specify whether or not you want your web page to be indexed by search engines, making it searchable. It's set to "Yes" by default, but if your page contains important/sensitive information that you don't want people to be able to search for or see in the future, change it to "No."
5. Content on the Web Page
To create the content for your web page, follow these steps:
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